Turn uncertainty into a clear plan for growth.
You know where you want to go. Greater awareness, more engagement, increased giving...
What you may not have is a clear, realistic plan for getting there.
Without a roadmap, marketing becomes reactive. Teams chase new ideas, jump between priorities, and invest time and money without confidence that they’re moving in the right direction.
The Strategic Marketing Roadmap is a collaborative planning engagement designed to help your organization clarify priorities, align resources, and create a practical plan for the next 12 months.
A 12-month marketing strategy your team can confidently execute.
One-on-one strategy intensive
We'll research your audience, market, and messaging to develop goals and KPIs.
12-month roadmap
I'll develop a comprehensive 12-month marketing strategy within 4-6 weeks, with regular check-ins along the way.
Playbook for your team
Details your team can confidently use—language, vision, tech stack, visuals, best practices, audience profiles, etc.
Followup
I'll check in with you and your team at 3 months, 6 months, and 12 months to make sure you’re on the right track.
How to get started.
- 01
Discovery
Kickoff call with a deep dive into your organization, goals, current marketing efforts, and key challenges.
- 02
Deep research
I'll analyze findings, identify opportunities, and develop your customized plan aligned with your mission and objectives.
- 03
Roadmap
I'll deliver your roadmap along with a presentation to you and your team, with check-in points over the next 12 months.
What you'll walk away with.
- →Confidence about where your organization is headed
- →Alignment around priorities and goals
- →An easy-to-use playbook your team can confidently execute
- →Greater clarity about where to invest time, budget, and resources