Find the gaps holding your marketing back.
When you're not growing, the problem isn’t always obvious.
Maybe your messaging isn’t resonating. Maybe your website is creating friction. Maybe your communications have become disconnected across channels. Or maybe your team is working hard but focusing on the wrong priorities.
Before you invest in a new website, launch another campaign, hire additional staff, or increase your marketing budget, it’s important to understand what’s actually holding you back.
That’s what this assessment is designed to uncover.
The Marketing Assessment is a comprehensive review of your organization’s marketing, communications, and audience engagement systems. I’ll identify strengths, uncover opportunities, and provide practical recommendations that help you focus on the areas most likely to create meaningful results.
A clear plan of action, tailored to your unique situation.
Comprehensive Evaluation
I'll look at branding, messaging, SEO, website, visual identity, and other ways your organization shows up digitally.
Audience Experience Review
A deep dive into your target audiences—segments, behaviors, donor experiences, and customer journeys.
Customized Report
A detailed report and action plan, outlining my findings and opportunities.
Followup
A 30-minute followup consultation, plus two weeks of email access to review results and answer questions.
How we move together.
- 01
Submit your information
Share your website, marketing channels, and any materials you’d like reviewed. I’ll gather the information needed to evaluate your current marketing and communications efforts.
- 02
Assessment
I’ll conduct a comprehensive review and prepare a detailed report outlining strengths, weaknesses, opportunities, and recommendations.
- 03
Results
We’ll meet for a followup consultation to discuss findings, prioritize next steps, and identify the best path forward.
What you'll walk away with.
- →Clarity about what’s helping and hindering your marketing efforts
- →Confidence about where to focus your time, budget, and resources
- →A deeper understanding of your audience’s experience
- →A practical roadmap for moving forward
- →Greater alignment between your mission, message, and marketing activities